Effective Advertising

Recently I had a meeting with an advertising professional. She asked me the following question, "What is currently your most effective form of advertising?" I said, "That's easy; we do a great job." She chuckled; I did not. I said, "I'm serious; t...

By Marty Grunder

Summer Season Stress - How You Can Spell Relief

I believe you'll agree the upcoming summer season has the potential of producing a number of challenges impacting each of us both professionally and personally. But the one common thread through all is the affect those challenges have on our "stre...

By Kevin Connelly

Sold

WHAT TO BRING TO THE TABLE FOR SUCCESSFUL SELLING IN THE GREEN INDUSTRY There is no shame in being an order taker. I just ordered a book with Barnes & Noble on line and I was grateful that my order was taken in short order and then confirmed....

By Frans Jager

The heat is on for your toughest cool-season turfgrass weeds

Lawn care operators can now gain the advantage over tenacious cool-season turfgrass weeds - with the option of same-day seeding. You thought your spray technicians were doing a fine job this season. But then you get the dreaded call. Your custome...

By Kyle Miller

Leadership by Example

Leadership is my favorite topic to read about, teach, and practice. I firmly believe that the first job of a leader is to set the vision for the group they lead. Vision is the "ideal state" we aspire to. Here's the vision we have at our landscapin...

By Marty Grunder